Guillermo is an artist who works in mixed and multi-media to create one-of-a-kind pieces that he uses in fashion editorials. Originally from Argentina and now living in Los Angeles, I have known him for a few years, and he continues to amaze me with his use of recycled materials. It is not enough that the pieces are eco-friendly, but they are also high in style and loaded with new meaning. His creative story telling and original characters in fashion editorials are part dream, part nightmare, and a little bit of Almodovar style thrown in. I was able to interview him via email about his latest project Metha-Morfic Behavior, his response in all caps is not yelling, he’s just very passionate…
Do you consider yourself to be an artist, stylist or a designer? I CONSIDER MYSELF A CREATOR, VISIONARY, AND ARTIST WHO LIKES TO COMBINE FASHION AND EDITORIAL WARDROBE STORIES IN A METHA-FORIC, SUBREALISTIC AND SOME TIMES A BIT DECADENT WAY. FOR EXAMPLE, I CREATE MY OWN PROPS EVERY TIME I WORK ON DIFFERENT PRODUCTIONS, I CALL THEM “PROP ART” AND THEY COULD BE HEAD PIECES, ACCESSORIES, BACKDROPS, ETC … AND I MAKE SURE THAT I AM ECO FRIENDLY AS WELL AND BE GOOD WITH MOTHER NATURE . I RECYCLE AND INVOLVE MYSELF IN THE DESIGNS, MY STYLE IS VERY SPONTANEOUS, I USE OBJECTS THAT I CAN TRANSFORM, ALSO , IF YOU FOLLOW THE WHOLE PROCESS IT IS LIKE AN EVOLUTION. I GUESS I EXTENDED THE SIMPLE QUESTION…MY PIECES ARE PRETTY MUCH PROPS AND COLLAGES THAT I COMBINE WITH MIXED MEDIA AND MULTIMEDIA, IT IS LIKE AN “INCEPTION” IF YOU PAY CLOSE ATTENTION YOU WILL DISCOVER THAT ONE LITTLE THING CONNECTS TO ANOTHER, TRANSFORMS AND EXTENDS. I CREATE A VISUAL FINAL PIECE THAT IS SHOWN IN A DIFFERENT DIMENSION (i.e., MEDIUM) AND THEN I GO BACK WHERE I STARTED. What materials do you work in?
What music are you currently listening to? I AM LISTENING TO ALTERNATIVE ROCK -ELECTRONIC-FOLK-OLD HOUSE-ETC, SUCH AS ” THE KILLS , FEVER RAY , DEVENDRA BANHART ,HERCULES AND LOVE AFFAIR, VIVE LA FETE , CHARLOTTE GAINSBOURG ,HOT CHIP, LCD SOUND SYSTEM ,YEAH YEAH YES,LITTLE DRAGON, GORILLAZ, BROKEN BELLS, CLUSTER,ROISIN MURPHY,GOLDFRAPP, DESIRE,JAMIE WOON, AMY WINEHOUSE ,THE BLACK KEYS , CRYSTAL CASTLES, FISCHERSPOONER, THE GOSSIP, GRACE JONES, JUNIOR BOYS, LES SAVY FAV, LYKKE LI,THE PRESETS ,ROYKSOPP,ETC….
On your site, you describe Metha-Morfic Behavior as a dark fashion production. Can you tell me what that means? IT IS A DARK FASHION PRODUCTION BECAUSE I WANTED TO SHOW SOMETHING EDGY THAT IS NOT WHAT YOU ARE GOING TO SEE IN A NORMAL EDITORIAL FASHION MAGAZINE. I USED BEAUTY AND FASHION IN A TWISTED WAY, HOWEVER THIS KIND OF BEAUTY ENTERS A VOID, STOPS AND THEN BEGINS, THAT IS WHEN METHA-MORFIC BEHAVIOR OCCURS. IT REFLECTS THE SIDES OF PEOPLE’S EMOTIONS THAT ARE SECRETLY SAVED, SUCH AS PROHIBITED DESIRES AND FRUSTRATION FOR BEING PART OF SOME RANDOM REGIME. THINGS THAT PEOPLE THINK ARE PROHIBITED SHUT DOWN MINDS AND GENERATE AN IRRATIONAL ANXIETY THAT FIGHTS AGAINST IT (i.e., TRUE EMOTIONS.) USING THE ROBOTIC EXPRESSION “BE GOOD AND BEHAVE “. Tell me about the use of raw meat in the production? THE RAW MEAT REPRESENTS THE TYPICAL LEGEND ABOUT “ARGENTINIAN MEAT ” IN DIFFERENT ASPECTS, IN THIS CASE THE TRADITIONAL PARRILLADA. ACTUALLY THESE TWO CHARACTERS (LAURA AND NATALIA) ARE GOING TO A BARBEQUE AND LAURA BRINGS THE MEAT EVEN SHE KNEW NATALIA WAS VEGETARIAN. NATALIA, WHO BRINGS THE WINE SUFFERS ALL NIGHT BECAUSE OF WHAT LAURA DOES. THIS OPENS UP AN ESTRANGED FORM OF METHA-MORFIC BEHAVIOR.
What was the inspiration behind the Metha-Morfic Behavior production? THE INSPIRATION WAS MY HOME TOWN, MOM, MY DEAR FRIENDS, THE NEW DESIGNERS I HAD MET THEIR COLLECTIONS, THE PLACE WHERE IT BEING TAKEN (ARGENTINA) AND THE TRADITIONAL “ASADO ARGENTINO”. I like what you did with the Behind the Scenes (LAURA), where you break down process in a stylized way. For example you documented the pose, the stomach, make me pretty, etc… Most designers/artists/stylists usually take the behind the scenes to show the reality of the process, but you took a more artistic approach. Why did you want to show the the behind the scenes this way? ALL THE BEHIND THE SCENES ARE VERY IMPORTANT TO ME BECAUSE IS WHERE THE ADRENALINE IS ACTIVATED ,THE BEGINNING, THE MEMORIES , THE ENERGY, I CALL IT EVOLUTION. IT REALLY IS AN EVOLUTION THAT GROWS STEP BY STEP. WE HAD SO MUCH FUN AND A MAGICAL TIME OVER THERE, THAT IS WHY I WANTED TO HIGHLIGHT THIS BEHIND THE SCENES IN PARTICULAR AND WHY NOT TO BE PART OF THIS METAMORPHOSIS ? Who influences or inspires you today? NORMAL PEOPLE , PEOPLE ON THE STREET , MOVEMENTS , MULTIMEDIA . Since you are in Los Angeles, what do you think of LA fashion?
Any last words? THANK YOU.
- Ethical Fashion Show Berlin (waveupfashionfairs.wordpress.com)
- Eco-fashionista campaigns for sexy, sustainable fashion! CNN (laizalounge.com)
- Fun, Flirty, ecoFriendly: Allison Parris knows party dresses (snspost.com)